There are millions of people all over the world who play World of Warcraft. Select one: True or false?

Question 1

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While on a social networking site, you are suddenly faced with an ad in which a woman in a bikini is helping a fully clothed man polish his car. Applying what you know about social learning theory, the purpose of the woman’s presence is to:

Select one:

1. make the man look more masculine, so people will associate the advertised product with masculinity
2. look sexy so that men will associate the advertised product with sex
3. demonstrate that women can polish cars as well as men can
4. make it clear that the woman is there only as a helper

Question 2

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There are millions of people all over the world who play World of Warcraft.

Select one:

True

False

Question 3

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__________ is a person’s perception of his or her own physical appearance.

Select one:

1. Self-consciousness
2. Body image
3. Self-respect
4. Sexual confidence

Question 4

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Role-playing is a fairly new activity.

Select one:

True

False

Question 5

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An online image of an older person making mistakes while using social media is likely to:

Select one:

1. help people understand that older people have trouble using social media
2. perpetuate the stereotype that older people have trouble using social media
3. get older people the help they need to use social media
4. make older people avoid social media

Question 6

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A social networking site includes pop-up ads of women doing household chores, catering to men, or dashing off to a sale. What is the problem with this advertising on social networking sites?

Select one:

1. It is distracting.
2. It focuses almost entirely on women.
3. It contains a large number of stereotypes.
4. It is repetitive.

Question 7

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Beer advertisements seem to portray:

Select one:

1. both men and women as drinkers
2. more women than men as drinkers
3. men as drinkers and women as sex objects
4. both men and women as sex objects

Question 8

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An older man on a social media site feels annoyed when he sees a cartoon in which an older couple is making silly mistakes while trying to access social media) He is most likely offended because:

Select one:

1. the cartoon lowers his self-confidence
2. the cartoon makes him feel unwelcome on social media
3. he has no real interest in social media
4. he is as capable of accessing social media as any young person is

Question 9

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If you wanted to create an online ad that reflected sexual attraction and intimacy, you might show a photo of an attractive man and woman:

Select one:

1. watching a movie together
2. eating at a fast-food restaurant
3. white-water rafting
4. looking into each other’s eyes

Question 10

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The primary function of avatars in role-playing games (RPGs) is to allow players to:

Select one:

1. be more than one character at a time
2. appear powerful
3. be whoever they would like to be
4. hide their identities from other players

Question 11

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The portrayal of __________ has become commonplace in social networking sites.

Select one:

1. stereotypes
2. professional women
3. online dating services
4. household cleaning products

Question 12

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While on a social media site, you see an ad that shows a half-naked woman running across an African plain alongside a leopard. You can conclude that the intention of the ad is to associate the advertised product with:

Select one:

1. the African continent
2. exotic sexuality
3. travel to faraway places
4. strength and speed

Question 13

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What would most likely happen if advertising suddenly disappeared from social media websites?

Select one:

1. A primary means of creating and reinforcing stereotypes would be eliminated.
2. People would eventually stop believing stereotypes.
3. Users would quickly become bored with the websites.
4. Nothing would happen, as people do not get their stereotypes from social media sites.

Question 14

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The primary advantage of live-action role-play (LARP) and dice and board games is that they:

Select one:

1. allow players to engage in imaginative play
2. improve players’ coordination
3. make players more intelligent
4. provide players an opportunity to socialize with other players

Question 15

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In a beer advertisement, women wearing only painter bibs while standing in a lake serve:

Select one:

1. a decorative function
2. a sex object function
3. as reminders that beer quenches thirst
4. as reminders that beer is best ice-cold

Question 16

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While on a social media site, you see a men’s clothing ad in which a woman is looking adoringly at a man wearing a designer suit. The purpose of the image is for readers to associate wearing the suit with:

Select one:

1. wealth
2. education
3. sex
4. fun

Question 17

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One way to understand changes in social media with respect to racial and gender stereotypes is to:

Select one:

1. review older commercials
2. review contemporary commercials
3. stop watching commercials
4. stop paying attention to commercials

Question 18

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Dava is 16 years old. She frequently sees an ad on social networking sites that shows a man rather than a woman doing household chores. Based on what she sees, Dava is more likely to:

Select one:

1. stop using social networking sites
2. stop buying the products portrayed in the ads
3. begin to believe men should do household chores
4. ignore the ads

Question 19

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__________ are NOT an aspect of a live-action role-playing (LARP) game.

Select one:

1. Mock battles
2. Graphics
3. Costumes
4. Fantasy worlds

Question 20

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An ad features a broom that is trying to woo a woman back from the new and improved sweeper. The problem with this ad is that it:

Select one:

1. presents an unappealing image of women
2. interferes with people’s use of social networking sites
3. is too unrealistic to be believed
4. perpetuates the stereotype of women doing housework

Question 21

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If players of role-playing games (RPGs) could not create their own avatars reflecting who they would like to be, they would likely:

Select one:

1. lose their attraction to the game
2. play the game more often
3. come to dislike their characters
4. become more aggressive toward other players

Question 22

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Although in general negative stereotypes of older people are undesirable, sometimes they are portrayed simply to:

Select one:

1. be amusing
2. indicate a need for change
3. be offensive
4. convince people the stereotypes are based in reality