Think about your general strategies for making a decision. How do those you use to make a decision about your choice of breakfast foods differ from those you use to determine what computer you will purchase?

1. Think about your general strategies for making a decision. How do those you use to make a decision about your choice of breakfast foods differ from those you use to determine what computer you will purchase? What are some of the critical differences in these very different decisions?

2. Even if we did have the cognitive mechanisms necessary to make optimal choices, why might we choose not to engage in a rational decision strategy?