To develop an understanding and appreciation about the influences of micro and macro environmental forces on an organisation’s ability to serve the needs of its target market

Objectives:
• To develop an understanding and appreciation about the influences of micro and macro
environmental forces on an organisation’s ability to serve the needs of its target market;
• To develp critical analytical ability to gather and analyse relaevant data to facilitate
decision making;
• To develop foresights to predict industry trend and tailor the organisation’s practices
to respond to the changing situation.
How the assessment fits into the subject/course:
Marketing in the 21st Century has profoundly evolved and is a critical
component of business administration. The design of marketing plans is integral
to business organisation and the assessment for this subject aims to provide
students with the opportunity to apply the knowledge of developing effective
marketing strategies. This assessment requires the students to analyse market
trends before developing a marketing strategy. There is a short scenario for
students to address the assessment tasks.