Understand the basic concepts, principles and theories of marketing in relation to products/services

1)Understand the basic concepts, principles and theories of marketing in relation to products/services
2)Analyse the strategic issues affecting the marketing decision process
3)Explain and critically assess the environmental factors, consumer decision making process and segmentation of a market
4)Apply the tools, techniques in developing a marketing mix strategy 5)Apply the marketing concepts to real life issues under various situations.
Submission Date:
Week 10
Assessment Task:
A group report to be written and submitted. There should be about 3-5 students per group. All students in the group will get the same mark. The written report will relate to a marketing issue. The report should support the answer/s with evidence, relevant examples, supporting evidences and information from academic texts or credible sources.