Use seven tools of persuasion to analyze your product/brand’s status


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Use seven tools of persuasion to analyze your product/brand’s status


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The purpose of this individual report assessment is to develop your ability to identify and analyse the
fundamentals of Integrated Marketing Communications (IMC), and their importance in relation to brand
enhancement. This will enable you to apply relevant IMC theories and concepts to a real business
scenario, whereby brand equity and IMC are integral parts of business survival.
In this report you are required to analyse IMC mix of a chosen product/brand. It is advisable to liaise with
your lecturer to ensure you have chosen the correct product/brand. You will be continuing with the same
brand/product in your remaining assessments. To prepare this assessment, you will be required to
identify, research and apply theories studied in week 1 to week 5.
Assessment Requirements
In your analysis, you will need to address the following points:
– Use seven tools of persuasion to analyse your product/brand’s status.
– Evaluate your product/brand’s current advertising components.
– Identify the current marketing communication mix used by your chosen product/brand. You must
use examples to support your answer. Use appendix for that.
– Identify current segments of the product/brand using Roy Morgan’s Value Segment.
Your Analysis MUST follow a professional report structure:
Title Page
Table of Contents
Identification and Analysis
• Segmentation
• Persuasion Analysis