Use the Internet to find a recent guerrilla marketing campaign that you believe would be (or has been) exceptionally effective

1) Guerrilla Marketing

Please respond to the following:

a)From the first e-Activity (e-Activity – Use the Internet to find a recent guerrilla marketing campaign that you believe would be (or has been) exceptionally effective. Be prepared to discuss), discuss the key elements that made the guerrilla marketing so successful. Explain your rationale.

b)Discuss possible best practices from the guerrilla marketing campaign that different types of small businesses could leverage. Provide specific examples to support your response.