Using a PESTEL analysis, identify the industry in which Kingspan competes and the significant influences in the general environment that impact on this industry
Refer to the case study entitled “Kingspan” This case study. Write a report, of not more than 3,000 words, to address the following: 1. Using a PESTEL analysis, identify the industry in which Kingspan competes and the significant influences in the general environment that impact on this industry. 2. Using the Porter 5 Forces framework assess the forces driving competition in the industry. 3. Assess Kingspan’s strategy of internationalization in the light of your analysis.
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