Using a PESTEL analysis, identify the industry in which Kingspan competes and the significant influences in the general environment that impact on this industry


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Using a PESTEL analysis, identify the industry in which Kingspan competes and the significant influences in the general environment that impact on this industry


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Refer to the case study entitled “Kingspan” This case study. Write a report, of not more than 3,000 words, to address the following: 1. Using a PESTEL analysis, identify the industry in which Kingspan competes and the significant influences in the general environment that impact on this industry. 2. Using the Porter 5 Forces framework assess the forces driving competition in the industry. 3. Assess Kingspan’s strategy of internationalization in the light of your analysis.