Using the service-quality model, describe each of the five (5) gaps that can cause unsuccessful service delivery

Developing Marketing Strategies

Discussion Question

Colleges, universities, and other educational institutions can be classified as service organizations. Using the service-quality model, describe each of the five (5) gaps that can cause unsuccessful service delivery. Identify one example for each gap that may be evident at an educational institution. Offer a solution for each of these five (5) identified gaps. (25 points) (A 1½-page response is required.)