Using the service-quality model, describe each of the five (5) gaps that can cause unsuccessful service delivery
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Using the service-quality model, describe each of the five (5) gaps that can cause unsuccessful service delivery
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Developing Marketing Strategies
Discussion Question
Colleges, universities, and other educational institutions can be classified as service organizations. Using the service-quality model, describe each of the five (5) gaps that can cause unsuccessful service delivery. Identify one example for each gap that may be evident at an educational institution. Offer a solution for each of these five (5) identified gaps. (25 points) (A 1½-page response is required.)
