Value Propositions and the Marketing of Sports Teams
Discussion: Value Propositions and the Marketing of Sports Teams
Think of your favorite football, soccer, cricket or baseball team. Besides the players on the team, why does the team appeal to you as a consumer? What is the team doing, from a marketing perspective, to draw you in and get you to really care about the team? In your post, please answer the following questions:
How does the team create value for its fans?
Why do you think what they’re doing works?
Be sure to explain your answer by making reference to the readings.
Utilizing Porter’s Five Forces Model
Discussion: Utilizing Porter’s Value Chain
Utilizing Porter’s Value Chain, analyze one of the following firms in the American market. Give details as to how the firm is affected by each of the forces described in the model. This likely will require a bit of research and you likely will not find a great deal of information on Inbound Logistics and Procurement. These sections can be minimized.
McDonalds
Target
Panera Bread
Porsche
Tesla
Burger King
Snapchat
ESPN
NBA
WNBA
Coach
TJ Maxx
Wegmans
Support each of your answers
