Video for IKEA experiential marketing


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Video for IKEA experiential marketing


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This is the video for IKEA experiential marketing. So, i need to answer two questions for this

1- Define the core target audience.

2- Present your rationale as to why your group felt that this was the most effective /  “best” example of this media vehicle in recent history. Discuss other campaigns against which you compared your chosen one.

Please provide the full answer