Visit a local mall and evaluate five stores. What type of retailer is each of these stores?
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Visit a local mall and evaluate five stores. What type of retailer is each of these stores?
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Visit a local mall and evaluate five stores. What type of retailer is each of these stores? What is the target market for each? How is each store positioned? Do the retail atmospherics of each store enhance this positioning effectively to attract and satisfy the target market?
