“Want New Products That Get Noticed? Change The Process”

Question 2 (2.5%): Name and explain the CONSENSUS 5 most important elements of the article entitled, “Want New Products That Get Noticed? Change The Process” according to the Module 2 discussion.

Question 3 (2.5%): In what ways are the chief lessons of the article, “Honest Innovation,” relevant to the author’s assertions and recommendations in the article entitled, “Effective Gating?” Select the BEST arguments from the Module 3 discussion in answering this essay question.

Question 4 (2.5%): Identify and explain what you argue are the top 5 executive management recommendations by A.G. Lafley (P&G) for sustaining a culture of innovation and new product development.

Question 5 (2.5%): Identify and explain your top 5 recommendations for partnerships, alliances, and customer relationships (Chapter 5) to avoid the outcomes of “The Model 1100 Trial Disaster at the University of Colorado Health Sciences Center” as detailed in the Module 4 “Perspective.”

Question 6 (2.5%): Identify and explain your top 5 recommendations for marketing research (Chapter 6) to avoid the outcomes of “The Model 1100 Trial Disaster at the University of Colorado Health Sciences Center” as detailed in the Module 4 “Perspective.”