What are some drawbacks and risks to a broad generic business strategy?

Discussion Question 6.1

What are some drawbacks and risks to a broad generic business strategy? To a focused strategy?

Discussion Question 6.3

In Chapter 4, we discussed the internal value chain activities a firm can perform in its business model. The value chain priorities can be quite different for firms taking different business strategies. Create examples of value chains fro three firms: one using cost leadership, another using differentiation, and a third usinf an integration business level strategy.