What are some of the marketing reasons that new products fail?


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What are some of the marketing reasons that new products fail?


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When a National Brand Doesn’t Work in an Unfamiliar Market. Read the Marketing Matters box on page 250 in the text.

1 – What went wrong for these new product examples?

2 – What are some of the marketing reasons that new products fail?

3 – What are some organizational reasons that new products fail?