What are some of the things IKEA is doing well to reach consumers in different markets?


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What are some of the things IKEA is doing well to reach consumers in different markets?


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1.What are some of the things IKEA is doing well to reach consumers in different markets?

2.What else could IKEA be doing?

3.IKEA has essentially changed the way people shop for furniture. Discuss the pros and cons of IKEA’s strategy.