What are the 5 take-away points for the marketing plan for ‘your product’?

Q1

Research and then outline (here) the elements of a Marketing Plan (using and integrating at least three sources on the subject of ‘Marketing Plans’). Think of this as an outline for the Marketing Plan you would have for your ‘product’ to a (1) key segment.

Q2

Consider that your internal audience for a marketing plan may walk away with only 4 or 5 key points. Which means you would have to know these short key sound bites well. There’s an adage in public speaking: “tell them what you are going to tell them; tell them; and tell them what you told them.” What are the 5 take-away points for the marketing plan for ‘your product’?