For marketers, brand names are valuable assets that must be selected with care. Some companies hire a specialized marketing research firm to create and test potential brand names, whereas others prefer to handle the process internally. Now “do-it-yourself” marketers can use brand-name-development technology offered by Namestormers. (Note: You may wish to use other comparable sites as well as this one.)
The company’s Web site http://www.namestormers.com explains how its NamePro software can be used to generate brand names and offers a few downloadable demonstrations. Also on the Web site is an explanation of NameWave, a Web-based service that presents up to 40 brand-name ideas for products in categories selected by the user.
What are the advantages of using NamePro or NameWave? What are the disadvantages? If you were responsible for developing a product’s brand name, would you choose one of these options? Why or why not?
Discussion question. No particular writing format necessary.