Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online. Synthesize the strategies that organizations like Zara and Pier 1- two companies that are having difficulty developing eCommerce capability can implement to increase the effortless movement of customers between the traditional and online channels.
What are the benefits and limitations of selling through a store front and online?
Your response should be at least 250 words in length.
View PDF files attached for information from Textbook Chapter 12, 13, and 14
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Course Textbook is –
Finch, J. (2012). Managerial marketing. San Diego, CA: Bridgepoint Education, Inc
This text is a Constellation™ course digital materials (CDM) title.