What are the biggest obstacles facing Walmart and other foreign retailers in India?
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What are the biggest obstacles facing Walmart and other foreign retailers in India?
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12-9. Summarize some of the elements in India’s political, economic, and cultural environments that can impact the market opportunity there.
12-10. Review Figure 12-4. Which quadrant of the matrix applies most directly to India? Why?
12-11. Going forward, to what degree will Walmart be required to adapt its business model in India?
