What are the business issues involved with marketing to the lower class from the perspective of the marketer?
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What are the business issues involved with marketing to the lower class from the perspective of the marketer?
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After reading Consumer Behavior:
“The Influence of Demography,” Consumer Behavior, research and identify three recent firms who deliberately market to the lower class. Answer the following questions:
• What are the business issues involved with marketing to the lower class from the perspective of the marketer?
• What are the ethical issues from the viewpoint of society?
