What are the critical issues a company must consider when trying to develop an effective organizational communication strategy.

Why is this so critical to the development of a strategic management policy that is effective and will guide a company? What is the role of technology in this communication process? Please support your comments from peer reviewed articles and research on this subject. Please cite the research that you have retrieved, as well as a reference page at the end of the assignment. The paper should be no shorter than 2 full pages of material. This does not include the title page and reference page.