What are the five different marketing management orientations. Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad?

Choose 1 of the below assignment. Your discussion should be 500 words in length. Submit your assignment by Tuesday midnight:

1. What are the five different marketing management orientations. Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad?
2. Compare and contrast the positioning for two of the following brands: Apple, IBM, Microsoft, Twitter and Facebook.