What are the key elements of Under Armour’s strategy?

What are the key elements of Under Armour’s strategy?

Select “yes” for those statements below

that are accurate and choose “no” for those statements that are not.

a. Broadening the company’s product offerings to men, women, and youths for wear in a widening variety of sports and recreational activities.

(Click to select)

Yes

No

b. Marketing the company’s ever-expanding lineup of performance products to additional consumer segments.