What are the various activities included in each of these three strategy components? 

Today’s integrated marketing plans include a marcom strategy, an online strategy and a promotion strategy. Answer these questions in your discussion thread using real-world examples.

1. What are the various activities included in each of these three strategy components?

2. What is the difference between relationship marketing and database marketing? With a majority of business organizations now using database marketing to maintain customer relationships, discuss the positive and negative aspects of this method.