What are the various steps a company can take to improve the quality of its marketing intelligence function?

1) What are the various steps a company can take to improve the quality of its marketing intelligence function?

2) What are the different income-distribution patterns? How does income distribution in the economies affect the marketing decision of the firms?

3) Give an example of two products that have different performance quality but are of equal conformance quality.

4) Give an example of how a hotel can generate customer loyalty at a “customer touch point.”