What are the ways in which a marketing audit can help improve coordination between functional areas of the firm?

Write a reflection on the usefulness of the Marketing Audit. With this information in mind, write a 550-word response paper to the following questions:

• What are the ways in which a marketing audit can help improve coordination between functional areas of the firm?

• How can a marketing audit be used to make adjustments to a marketing plan?

• Why would some business executives argue that a marketing audit is fundamental to establishing and maintaining a competitive advantage?