What are your perceptions of IBM, what business it is in, and what might its mission be?

What are your perceptions of IBM, what business it is in, and what might its mission be? Describe any perceptions of environmental changes that might be important to IBM. What are the phases of the strategic marketing process?

What are the steps of the planning phase?

How did IBM apply each of these steps in the planning phase to develop its “Smarter Planet” strategy?

What is the “Smarter Planet” business strategy? How does it relate to IBM’s mission and values?

Conduct a SWOT analysis for IBM’s Smarter Planet initiative.

What are the relevant trends to consider for the next three to five years?

What are the benefits of the Smarter Planet initiative to (a) society and (b) IBM?

How should IBM measure the results of the Smarter Planet strategy?