What are your thoughts on using the social media outlets as a part of the sustainability plan?

You name some great potential sources for continued funding, but many other marketing strategies need to be in place and they need to be revisited often. In this era of social media outlets being so popular, it would be wise for organizations to jump on the bandwagon. For instance, Facebook is a great tool. An organization can set up a professional Facebook page and include what it does and why it exists. Clients who make use of the organization’s services can even post testimonials on the site. This is a free media source that could prove to be beneficial if used properly. With nonprofit funding being so limited, free advertising and publicity are things that all organizations should consider. What are your thoughts on using the social media outlets as a part of the sustainability plan?