What basic principles does Wild Planet adhere to in their product development?

Keep in mind the following questions as you view the video. Browse the web site for Wild Planet to gain a further understanding of their marketing approach. It may be helpful to combine your web site evaluation with the video in answering the questions. www.wildplanet.com

1. What basic principles does Wild Planet adhere to in their product development? That is, think about non-product benefits to the child and in the long term benefits to Wild Planet which ensue.

2. Specifically, how does Wild Planet involve the children in the marketing process, i.e. what type(s) of research is/are being employed?

3. How does Wild Planet generate promotional benefits from the children’s experience?