What can current CEO Fernando Aguirre do to restore Chiquita’s reputation and ensure future competitiveness?
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What can current CEO Fernando Aguirre do to restore Chiquita’s reputation and ensure future competitiveness?
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Case study Harvard Business School.
Blood Bananas: Chiquita in Colombia
1. What can current CEO Fernando Aguirre do to restore Chiquita’s reputation and ensure future competitiveness?
2. Report a recent marketing controversy of a company (“Recent” means that it occurred within the last 6 months). This controversy should be associated with STP strategies of the company. Discuss what your team can do to address the controversy and restore customer trust.
