What component of persuasion does this represent, and why do marketers want to attain this level of persuasion?
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What component of persuasion does this represent, and why do marketers want to attain this level of persuasion?
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Refer to the scenario below to answer the following questions.
Oust, a brand of air freshener, advertises how its product will get the odor out, not merely cover it up. The advertisement provides facts, information, and an explanation of how Oust can kill bacteria in the air that cause odors.
Mary was extremely satisfied with the product after she tried it, so she purchased the product again. She even told her mother and sister about the benefits of Oust and convinced them to try the brand as well. What component of persuasion does this represent, and why do marketers want to attain this level of persuasion?
