What do you attribute P&G’s success and its ability to continually grow its business?

Week 3 DQ 1 Branding

Procter & Gamble (P&G) perhaps epitomizes the ability to create highly successful brands and marketing efforts. Read the Breakthrough Marketing case study about Procter & Gamble on page 239 in chapter 9 of your e-text.

Given our study through the first three weeks, to what do you attribute P&G’s success and its ability to continually grow its business? Were you to project into the future, what recommendations would you make to P&G marketing executives, especially as to where the company might be vulnerable?