What do you think are the key differences between marketing healthcare services and marketing a tangible product like food, computers etc.? 

What is Marketing?

Marketing is a key function of a healthcare institution.

What do you think are the key differences between marketing healthcare services and marketing a tangible product like food, computers etc.? Is there a difference?

Also, discuss the importance of what this means to a Healthcare Administrator/Marketer.

For this discussion, answer the question and accompany your posting with references and examples.