What does a 9-cell industry attractiveness/business strength matrix displaying Mondelez International’s business units look like?

What does a 9-cell industry attractiveness/business strength matrix displaying Mondelez International’s business units look like?

Select “true” or “false” for each of the following statements concerning Mondlez International. Students should use the industry attractiveness and business competitive strength calculations shown in Tables 2 and 3 to prepare 9-cell matrix for Mondelez International’s businesses.

a. The 9-cell matrix analysis indicates that Mondelēz International’s business units all compete in mature industries and require modest reinvestments in the form of capital expenditures for new plant capacity.

b. The company’s Biscuits and Chocolate, Gum & Candy businesses are market leaders and continue to be “grow and build” businesses that should be given a priority for investment.

c. The company’s Beverage business falls under a high industry attractiveness quadrant.

d. The Philadelphia cheese business is a market leader, but should have a lower investment priority.

e. The company’s strong market position in beverages supports the company’s ongoing investment in its coffee business.