What does McKenna mean in “Marketing is Everything” that advertising is obsolete, do you agree or disagree?
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What does McKenna mean in “Marketing is Everything” that advertising is obsolete, do you agree or disagree?
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What does McKenna mean in “Marketing is Everything” that advertising is obsolete, do you agree or disagree? When lunching a new brand it was discussed that it is best to build the brand first with PR and then sustain it with this assertion ? lastly would you say that The Peninsula Beverly Hills promotion strategy is ‘dumb” or “strategic” -explain in detail. Thank you
