What does price represent to the consumer? What does price represent to the marketer?

Week 4 DQ 1 Pricing Strategies

As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer?

Week 4 DQ 2 Marketing of Services

How is the marketing of services different than the marketing of a product? What are the challenges of marketing a service? How is marketing shoes different from marketing shoe repair?