What ethical paradigms would you want to be held to by your company? What ethical paradigms would you choose for yourself?

What might be considered “ethical” is difficult to define for two reasons: (1) individuals might draw their ethics from vastly different religious, social, or moral paradigms, and (2) many see ethical behavior in a social context rather than in an individual context. Assume you are a senior officer in your company. What ethical paradigms would you want to be held to by your company? What ethical paradigms would you choose for yourself? (A well-written two page document should do it.)