What factors would you change to estimate the long-term sales trend?

You are a brand manager of a toy company, and one of your concerns is the correct timing and allocation of your promotional activities. For the past three years, you have steadily increased the share of the overall budget allocated to the promotional support of your brand’s sales. On analyzing the sales for the past three years, you see a lot of variability. You are unable to predict whether your promotional spending increase has resulted in a corresponding increase in sales. What factors would you change to estimate the long-term sales trend?

Justify your answers with examples and reasoning.

Provide references APA format