What, in your assessment, is the relationship between the proliferation of non-cola beverages and the profit margins of Coke and Pepsi?

Please assist me with the following case study by answering these two questions using quantitative analysis and reasoning. Thanks.

1. What, in your assessment, is the relationship between the proliferation of non-cola beverages and the profit margins of Coke and Pepsi?

2. With the competitiveness between Coke and Pepsi, barriers to entry should be very valuable. Do you see any potential barriers that these companies could use against one another?