What industry forces might cause a propitious niche to appear or disappear?


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What industry forces might cause a propitious niche to appear or disappear?


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Discussion Questions

(Two questions from Chapter 6)

  1. What industry forces might cause a propitious niche to appear or disappear?
  2. What does a business have to consider when trying to follow a cost leadership strategy and a differentiation strategy simultaneously? Can you name a company doing this? (LO 2)