What is Integrated Marke±ng Communica±ons and why is it so important in the 21st century formarketers to embrace this?

Topic 1:

1. What is Integrated Marke±ng Communica±ons and why is it so important in the 21st century formarketers to embrace this?

2. Discuss integrated marke±ng communica±ons and the communica±on process.

3. What is public rela±ons and how does it diFer from adver±sing?

4. Explain the diFerence between adver±sing and publicity when both appear on television