What is Macy’s Sustainable Competitive Advantage?
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What is Macy’s Sustainable Competitive Advantage?
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MUST BE IN APA FORMAT AND MUST INCLUDING WORKS CITING AT THE END. Please answer the following questions. Each answer for each question should be at least 3 sentences. 1) What is Macy’s Sustainable Competitive Advantage? 2) Has Macy’s expanded domestically and/or internationally? If so, describe the expansion strategy your retailer has undertaken both in the United States and abroad? 3) What was Macy’s Net Sales for Fiscal Year 2015? 4) What is the current trend of Macy’’s net sales? Are their net sales trending up or trending down? 5) What are the comparative store sales versus total store sales? This year, 2016 vs. last year, 2015 in both dollars and percentage. 6) If the current trend of Macy’s is strong and positive, to what do you attribute their success? 7) If the current trend of Macy’s is disappointing, to what do you attribute their challenges?
