What is market segmentation? Being a marketing manager, what kind of different bases you will chose for the market segmentation?


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What is market segmentation? Being a marketing manager, what kind of different bases you will chose for the market segmentation?


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Question 1/ What is market segmentation? Being a marketing manager, what kind of different bases you will chose for the market segmentation?

Question 2/ If a company wants to launch a new product in its product portfolio what are the steps it can take for the new product development?