What is the basic customer need provided by Dominos ?
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What is the basic customer need provided by Dominos ?
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Domino’s Pizza Case Discussion
https://www.viddler.com/embed/be9cce10
- What is the basic customer need provided by Dominos ?
- What is the key situation faced by Dominos?
- List Dominos main strength (consumer view)
- List Dominos main weakness (consumer view)
- State the central marketing objective for Dominos
- Describe the typical customers purchasing Dominos (target markets)
- Describe the typical customer purchasing behavior for Dominos (Impulse, Habitual, Limited or Extended)
- How does Dominos capture value?
- How does Dominos communicate value?
- Make one value creation recommendation for Dominos.
