What is the impact of a less-than-stellar website on its company’s bottom line?

After you have answered the initial discussion question thoroughly and completely, let’s look at the impact of a website on the bottom-line.

We’ve seen so far that while some websites are fantastic, others can be frustrating. Some studies have shown that users decide within the first 10 seconds whether to continue using a site or to go somewhere else. What is the impact of a less-than-stellar website on its company’s bottom line? What about customer loyalty?