What is the “orientation to the marketplace” (see Kotler page 18 for the options) and why is this is the best orientation to the marketplace for your new product?

Brand Extension Marketing Plan Introduction: The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization. Project Assignment: As we begin our project here in Unit 1, you need to first assume you have the role of a marketing manager for one, new, currently not available product on the behalf of a real, for- profit organization. Consider this a “brand extension”: you are adding a product to an existing company’s product line. . This product may be introduced on a local, regional, national or international scale. Be sure to address each of the following questions in your Unit 1 Marketing Plan submission. What is the new, not currently in existence, product that will generate revenue, for which you will prepare a marketing plan and strategy during this class? Give the product a name and briefly describe it. What is the brand name of the for-profit organization? How will you acquire information to prepare your marketing plan during this class? Will your new product be marketed domestically or globally? Why? Generally, describe the key customer market. (We will be more specific regarding details of the characteristics of target market segments in future assignments.) What is the “orientation to the marketplace” (see Kotler page 18 for the options) and why is this is the best orientation to the marketplace for your new product?