What is the probability that a costumer who buys the product received the advertising material?


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What is the probability that a costumer who buys the product received the advertising material?


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“A company wishes to evaluate the effectiveness of a marketing campaign. Seventy five percent of all potential customers were reached in a focused advertising program. Twenty eight percent of those contacted bought the product while 8% of the sells came from customers who did not receive the promotional material. What is the probability that a costumer who buys the product received the advertising material? Show your calculations.”