What is the role of marketing in society? Do marketers need to engage in socially responsible or cause-related marketing?

1) What is the role of marketing in society? Do marketers need to engage in socially responsible or cause-related marketing? Explain.

(2) Provide your insights into market segmentation and positioning and include the reasons for why target marketing (which includes segmentation, targeting, and positioning) is important. Response to both prompts, including the themes from both prompts in your response. Be sure to clearly justify your rationale by providing supporting examples.